Meet Mallory Hansen: Empowering Women Through Branding and Birth Support
Mallory Hansen is a woman on a mission—one that uplifts, empowers, and supports women in multiple aspects of their lives. As a mother, business owner, and passionate advocate for women’s health and wellness, she has built not just one, but two businesses that reflect her dedication to helping others.
Mallory and her husband, Mitchell, have been married for five years and are raising their two young children—a 4 ½-year-old daughter and a 2 ½-year-old son—in Hendersonville, where they’ve lived since 2018. She understands the joys and challenges of motherhood firsthand, which is why she works so hard to remind women of a simple yet profound truth: All the knowledge you need lives within you. You grow and unlock that intuition as you go.
A Passion for Branding and Supporting Women in Business
With 15 years of experience in branding, Mallory launched Expanded Brand Co. three years ago, focusing on helping women—especially moms and those in the health and wellness space—build meaningful, impactful brands. She loves seeing women step into their power, grow their businesses, and share their gifts with the world.
However, as fulfilling as branding is, Mallory felt another calling pulling her in a new direction. About a year ago, she took a bold step toward expanding her impact by shifting her focus to an entirely different, yet deeply connected, field: birth work.
Helping Women Trust Their Bodies and Their Birth Process
Now a certified doula and functional nutritionist, Mallory works with women before and after birth, helping them do the deep inner work needed to have a calm, healthy, and successful birthing experience. She believes that birth should be empowering, not traumatic, and that women deserve to experience it in the way they desire and imagine.
Mallory's journey into birth work was deeply personal. After experiencing a traumatic second birth, she knew she wanted to help other women have a more peaceful, supported journey into motherhood. She started out as a birth coach and in 2024 became a certified doula, equipping herself with even more knowledge and tools to guide women through one of the most transformative experiences of their lives.
Her goal is simple but powerful: to minimize the trauma that can come with giving birth and to help women trust their inner wisdom and bodies. By doing the inner work before birth, women can create a more nourished postpartum experience and step into motherhood feeling confident and strong.
Supporting Women at Every Stage of Their Birthing Journey
Mallory’s ideal clients are women who are currently pregnant or have recently given birth. She offers support for home births, free births, and hospital births, always reminding women that it is never too late to get a doula—as long as they are not in active labor, she can still provide support.
Her process is simple: after an initial message through social media or email, Mallory schedules a time to meet at a cafe or coffee shop. She believes the relationship between a doula and an expecting mom should feel like the right fit. From there, she provides in-home support tailored to each mother’s needs. After the birth, she schedules two postpartum sessions, with the option to purchase additional sessions as needed.
Creating Community Through Women’s Circles
Beyond one-on-one support, Mallory also hosts women’s circles, offering a space for moms to connect, share, and build a strong, supportive community. These gatherings provide an opportunity for women to feel seen, heard, and understood—something Mallory knows is invaluable on the journey of motherhood.
A Heart for Women, A Mission for Change
Mallory Hansen is more than a business owner—she’s a woman on a mission to help others step into their power, trust their intuition, and embrace their journey with confidence. Whether through branding or birth work, she is deeply committed to making a difference in the lives of women.
Through her work, she is changing the narrative around birth and postpartum care, showing women that they are capable, strong, and deeply intuitive. And that’s a message every mother deserves to hear.
To learn more about Mallory you can visit her website or Instagram.
